A Listing is Just the Beginning.
We Create the Market.
Drive Competition. Maximize Value.
At The Dilanian Real Estate Advisors, we believe a listing is only the beginning. Successful investment sales require a strategic marketing approach designed to create exposure, generate competition, and maximize value.
Every property we represent receives a customized 14-point marketing plan designed to highlight the property's unique strengths, maximize exposure, reach qualified buyers, and create competition.
Today's buyers are flooded with listings and investment opportunities. Properties can quickly get filtered out or lost in the noise. Our job is simple: make your investment stand out.
14
POINT
MARKETING PLAN
HIGHLIGHT UNIQUE
STRENGTHS
REACH QUALIFIED
BUYERS
CREATE COMPETITION
& MAXIMIZE VALUE
Eric's unique marketing approach gives the proper exposure your property needs, to ultimately sell at the highest obtainable price.
HOW WE MAKE YOUR INVESTMENT STAND OUT
NO STONE UNTURNED
14-POINT MARKETING PLAN
Our comprehensive 14-point marketing strategy combines traditional PLAN marketing, digital exposure, direct buyer outreach, broker-to-broker marketing, and property-specific campaigns with one objective: maximum exposure to the right buyers.
With a foundation in marketing from USC’s Marshall School of Business and extensive boots-on-the-ground experience transacting throughout Los Angeles, Eric combines proven marketing principles with today’s technology, digital platforms, and evolving buyer behavior.
DIGITAL
EXPOSURE
14-POINT
MARKETING
PLAN
DIRECT BUYER
OUTREACH
BROKER-TO-BROKER
MARKETING
TRADITIONAL
MARKETING
PROPERTY-SPECIFIC
CAMPAIGNS
PROFESSIONAL
PRESENTATION
WE LEAVE NO STONE UNTURNED.
WE DON'T RELY ON ONE WEBSITE.
ONE EMAIL CAMPAIGN.
OR ONE POOL OF BUYERS.
TARGETED BUYER POOL
PROFESSIONAL PROPERTY
PRESENTATION
NATIONAL NETWORK
LOCAL EXPERTISE.
SUPERIOR SERVICE
FROM LISTING TO CLOSING
Through years of hands-on experience transacting throughout the Greater Los Angeles multifamily and commercial investment market, we know who the buyers are - and, just as importantly, who they are not.
Our marketing reaches qualified private
investors, repeat clients, apartment owners 1031 exchange buyers, developers, and commercial real estate professionals actively pursuing investment properties throughout Los Angeles.
But exposure alone isn't enough.
In many transactions, a seller has one
opportunity to select the right buyer and
successfully get the property across the
finish line. Our strategy is designed not only to generate offers, but to identify qualified buyers, create competition, evaluate terms and certainty of closing, and negotiate the strongest possible outcome for our sellers.
Every investment has a story. Our job is to present it properly.
With institutional-quality underwriting, our valuation and financial analysis are clearly presented in a professional Offering Memorandum designed to communicate the property's value and investment opportunity. Our marketing campaigns incorporate professional photography, aerial drone photography, video marketing, 3D virtual property tours, financial analysis, and key investment highlights to ensure each property is presented at the highest level.
Each Offering Memorandum is customized to highlight the most important aspects of the investment and provide buyers with the information necessary to evaluate the opportunity and submit a competitive offer.
The Dilanian Real Estate Advisors operates through RE/MAX Commercial & Investment Realty, a leading Los Angeles commercial real estate brokerage with the strength of the RE/MAX Commercial national and international network.
RE/MAX Commercial provides access to an extensive network of commercial real estate professionals, investors, technology, marketing resources, and referral relationships throughout the United States and internationally.
That national reach is combined with what matters most when selling a Los Angeles apartment building or commercial investment property: local market knowledge and direct relationships with the buyers actively transacting here.
Our approach is proactive, not reactive.
From preparing the property for market and launching the marketing campaign to managing property tours, offers, negotiations, due diligence, and closing, we remain directly involved throughout every stage of the transaction.
Our responsibility doesn't end when an offer is received. We work to understand the buyer's experience, financial strength,
motivation, contingencies, and ability to
perform before advising our clients on
the path forward.
The objective is not simply to generate activity.
It is to create a market for your property drive competition among qualified buyers, and maximize value.
OUR PROACTIVE PROCESS - EVERY STEP MATTERS
PREPARE
LAUNCH
MARKET
OFFERS
TOURS
NEGOTIATE
DUE DILIGENCE
CLOSE
From preparing the property for market and launching the marketing campaign to managing offers, property tours, negotiations, due diligence, and closing, we remain directly involved throughout every stage of the transaction.
Our responsibility doesn't end when an offer is received. It is to create a market for your property, drive competition among qualified buyers, and maximize value.
As owners of commercial income properties for over 40 years we have come to learn that it takes a realtor who has a high degree of expertise in understanding the unique dynamics that are part of the selling and purchasing of these properties especially when 1031's are involved. Eric Dilanian provided the most seamless of transitioning from our selling one property for another. Eric even addressed several keys issues in selecting the right replacement property. We cannot endorse him enough for those contemplating the sale of their investment property.
HEAR DIRECTLY FROM OUR CLIENTS
Our clients' experiences speak to the results of our marketing strategy and hands-on approach.
- Bill and Emma Duke