4970
EAGLE ROCK BLVD
EAGLE ROCK, CA 90041
6 UNITS | MIXED-USE PROPERTY
By Eric Dilanian
THE ASSIGNMENT
The sale of 4970 Eagle Rock Boulevard marked the second successful transaction Eric Dilanian completed for the same client. Eric was retained to market and sell a rare six-unit mixed-use property in the heart of Eagle Rock, featuring four ground-floor commercial spaces occupied by month-to-month tenants and two second-floor apartment units, including one vacant apartment ready for immediate renovation.
The assignment required a strategic approach that could effectively position the property's residential and commercial income potential, prime location, and value-add opportunities while generating broad exposure among qualified investors.
Eric developed a comprehensive marketing and offer-management strategy designed to create competition, secure favorable terms, and identify a financially capable buyer with the ability to successfully complete the transaction.
The campaign generated multiple competitive offers, ultimately resulting in a $1,675,000 sale—$75,000 above the asking price. Despite unexpected financing challenges during escrow, Eric's careful buyer selection and negotiation of an offer without loan or appraisal contingencies helped protect the seller's interests. The buyer secured alternative financing through a hard-money lender and completed the transaction on schedule without renegotiating the agreed-upon terms.
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Six-unit mixed-use property in Eagle Rock
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Multiple competitive offers generated
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Seller selected the strongest buyer based on price and terms
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No loan or appraisal contingencies
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Financing challenges successfully navigated during escrow
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Buyer transitioned to a hard-money lender and closed on schedule
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Second successful transaction with the seller
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Eric Dilanian represented the seller
THE RESULTS
SOLD PRICE
(4970 EAGLE ROCK BLVD)
$1,675,000
SOLD
OVER ASKING PRICE
$75,000
THE DEAL STORY
The sale of 4970 Eagle Rock Boulevard required a marketing strategy that could effectively showcase the property's unique combination of residential and commercial income, prime Eagle Rock location, and immediate value-add potential.
Eric developed and executed a comprehensive marketing campaign highlighting the property's four ground-floor commercial spaces, two second-floor apartments, vacant residential unit, surface parking, and opportunity for renovation and repositioning.
The campaign generated multiple competitive offers, creating meaningful competition among qualified investors. Rather than focusing solely on the highest offer, Eric carefully evaluated each buyer's price, terms, and ability to perform, allowing the seller to select the strongest overall proposal.
Through strategic positioning, competitive offer management, and careful negotiation, Eric secured a $1,675,000 sale price—$75,000 above asking. Importantly, the accepted offer contained no loan or appraisal contingencies, providing the seller with additional protection and greater certainty of closing.
THE INVESTMENT OPPORTUNITY
4970 Eagle Rock Boulevard presented investors with the opportunity to acquire a rare six-unit mixed-use property in the heart of Eagle Rock, combining commercial and residential income with immediate renovation and repositioning potential.
The property features four ground-floor commercial spaces occupied by month-to-month tenants and two second-floor apartment units, including one vacant apartment ready for renovation. The approximately 3,631-square-foot building sits on an approximately 5,340-square-foot lot and includes seven surface parking spaces.
Located just two blocks south of the prominent intersection of Colorado Boulevard and Eagle Rock Boulevard, the property benefits from a highly walkable setting surrounded by established restaurants, cafés, shops, and neighborhood amenities. Nearby destinations include Capri Club, Creature’s Plants & Coffee, Sprouts, Walt’s Bar, and Zweet Cafe, with additional dining and retail options throughout Eagle Rock.
With a Walk Score of 93, classified as a “Walker’s Paradise,” the property offers convenient access to everyday amenities and the opportunity to invest in a well-located mixed-use asset in one of Northeast Los Angeles’ most desirable neighborhoods.
TRANSACTION EXECUTION
After generating multiple competitive offers, Eric successfully negotiated a $1,675,000 sale price—$75,000 above asking. The accepted offer contained no loan or appraisal contingencies, providing the seller with greater certainty and protection against potential financing delays.
During escrow, the buyer encountered unexpected financing challenges that could have delayed or jeopardized the transaction. However, Eric had protected the seller from the outset through careful buyer selection and favorable contract terms.
The buyer successfully transitioned to a hard-money lender, overcoming the financing obstacle without requiring the seller to renegotiate the agreed-upon terms. The transaction ultimately closed on schedule, preserving the negotiated price and providing the seller with a successful outcome.
The closing marked Eric's second successful transaction with the same seller, reinforcing a relationship built on trust, communication, strategic guidance, and consistent execution.
WHY THE SELLER CHOSE ERIC DILANIAN
Mixed-use properties require more than simply placing the asset on the market. They require accurate positioning, broad buyer outreach, competitive offer management, careful buyer selection, and experienced transaction oversight when unexpected challenges arise.
Eric’s extensive Northeast Los Angeles experience, established buyer relationships, comprehensive marketing strategy, and careful negotiation of the transaction’s terms helped produce multiple offers, a sale price $75,000 above asking, and an on-time closing despite financing complications.
When execution matters most, owners turn to Eric Dilanian—Northeast Los Angeles’ #1 local apartment and investment-sales advisor.
When execution matters most, owners turn to Eric Dilanian - Northeast Los Angeles' leading local apartment investment advisor.
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