4401–4403
WESTDALE AVENUE
EAGLE ROCK, CA 90041
5 UNITS - 100% SINGLE-STORY APPROXIMATELY 15,360-SQUARE-FOOT LOT
SOLD $90,000 OVER THE ASKING PRICE WITH 15 FINAL OFFERS
By Eric Dilanian
THE ASSIGNMENT
The sale of 4401–4403 Westdale Avenue demonstrates the impact of comprehensive marketing, competitive offer management, local buyer relationships, and experienced problem-solving.
Eric Dilanian’s multipoint marketing campaign generated 15 final offers, including five non-contingent offers. The property ultimately sold for $90,000 over the asking price to an all-cash buyer, with no financing or appraisal contingencies and a 12-day escrow.
The buyer also released a non-refundable earnest-money deposit to the seller upon acceptance, providing the seller with an exceptional degree of closing certainty.
Eric procured the successful buyer and represented both the seller and buyer through the completed transaction.
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15 final offers generated through a multipoint marketing campaign
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Five non-contingent offers received
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100% all-cash closing
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No financing or appraisal contingencies
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12-day escrow
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Non-refundable earnest-money deposit released to the seller upon acceptance
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Eric Dilanian procured the buyer
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Represented both the seller and buyer
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Third completed transaction with the repeat client
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Marked Eric’s 11th closed transaction in five months
THE RESULTS
SOLD PRICE
(4401–4403 WESTDALE AVENUE)
$1,085,000
SOLD
OVER ASKING PRICE
$90,000
THE DEAL STORY
Selling 4401–4403 Westdale Avenue required a strategy designed to maximize both price and certainty of closing. Eric needed to generate strong competition, carefully evaluate 15 final offers, identify a buyer capable of closing without financing or appraisal risk, and manage an accelerated 12-day escrow.
Eric executed a comprehensive, multipoint marketing campaign designed to maximize the property’s exposure throughout Eagle Rock, Northeast Los Angeles, and the broader Greater Los Angeles multifamily market. The campaign emphasized the property’s five-unit configuration, 100% single-story design, approximately 15,360-square-foot lot, and desirable Eagle Rock location.
Eric combined broad market exposure with direct outreach to his established network of apartment owners, private investors, exchange buyers, and qualified multifamily prospects. The resulting competition produced 15 final offers, including five offers with no contingencies.
Each offer was evaluated based on price, contingencies, deposit structure, financial qualifications, escrow period, and overall probability of closing. This allowed the seller to select a 100% cash buyer offering both premium pricing and exceptional certainty.
RESOLVING THE INSURANCE SETBACK
When an insurance obstacle arose, Eric moved quickly to protect the transaction.
He brought in an experienced industry professional and a trusted insurance broker to identify an alternative solution. The team secured favorable coverage terms at a premium nearly 3.5 times lower than the amount originally proposed.
By resolving the issue promptly, Eric helped prevent the insurance challenge from affecting the negotiated price, transaction timeline, or buyer’s ability to close.
A GENERATIONAL EAGLE ROCK ASSET
The property was sold on behalf of the original developer’s family—longtime Los Angeles clients who entrusted Eric with the disposition of a generational asset developed and held by their family.
The sale of a long-held apartment building involves more than price alone. It can represent an important family, financial, and estate-planning decision requiring careful execution and certainty of closing.
Whether advising on a single apartment building or a multifamily portfolio, Eric approaches these assignments with the local knowledge, discretion, and attention required to protect the client’s interests.
TRANSACTION EXECUTION
The property sold for $90,000 over the asking price after generating 15 final offers. The successful buyer submitted a non-contingent, all-cash offer with no financing or appraisal requirements, released a non-refundable earnest-money deposit upon acceptance, and completed the purchase within a 12-day escrow.
Eric procured the successful buyer and represented both the seller and buyer through the completed transaction, helping maintain the favorable price, terms, and accelerated closing timeline.
The sale marked Eric’s third completed transaction with the repeat client and his 11th closed transaction within five months.
The successful closing demonstrates how maximum market exposure, detailed offer management, strong buyer relationships, and hands-on problem-solving can produce superior pricing and favorable terms for an Eagle Rock apartment owner.
WHY THE SELLER CHOSE ERIC DILANIAN
The successful sale of 4401–4403 Westdale Avenue demonstrates the value of comprehensive marketing, detailed offer management, strong buyer relationships, and hands-on problem-solving.
Eric generated 15 final offers, carefully evaluated each opportunity based on both price and certainty, and procured an all-cash buyer offering premium pricing and favorable terms. When an unexpected insurance issue arose, Eric worked quickly with trusted industry professionals to identify a solution and keep the transaction on track.
As a trusted advisor to longtime Los Angeles clients, Eric approaches each assignment with the local knowledge, discretion, and attention required to protect his client’s interests from marketing through closing.
When execution matters most, owners turn to Eric Dilanian - Northeast Los Angeles' leading local apartment investment advisor.
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