4197
MARLTON AVENUE

DAYS 

CLOSED IN

7

THE DEAL STORY

Selling 4197 Marlton Avenue required a strategy that could generate strong buyer interest while addressing the realities of a challenging multifamily market. Elevated interest rates, increasingly selective lending, rising insurance costs, and the property’s regulatory and capital-improvement considerations all had the potential to affect buyer confidence and execution.

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Eric developed a customized marketing plan targeting active apartment investors throughout Baldwin Village, Baldwin Hills, South Los Angeles, and the broader Greater Los Angeles multifamily market. The campaign combined broad market exposure with targeted outreach to established apartment owners, private investors, exchange buyers, and active multifamily operators.

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Marketing emphasized the property’s eight-unit configuration, large corner lot, alley access, detached garage, balanced unit mix, proximity to the Baldwin Hills Crenshaw Plaza redevelopment, and potential to explore additional housing under SB 1211. The campaign generated multiple offers, including multiple proposals that were non-contingent upon acceptance.

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Rather than evaluating price alone, Eric carefully considered each buyer’s terms, financial strength, multifamily experience, closing timeline, and ability to address the property’s regulatory and capital-improvement requirements. This process allowed the seller to select the strongest overall buyer and not simply the highest stated offer. 

THE INVESTMENT OPPORTUNITY

4197 Marlton Avenue offered investors the opportunity to acquire a well-maintained eight-unit apartment building on a prominent corner parcel in Baldwin Village, adjacent to Baldwin Hills.

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The property features a balanced unit mix of six large one-bedroom units and two two-bedroom units, including one two-bedroom residence with an additional bonus room. The approximately 7,222-square-foot building sits on an approximately 10,737-square-foot lot with alley access and a detached parking garage.

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The property’s land configuration and detached garage also created the potential to explore additional housing through California’s SB 1211. Any future ADU count, configuration, placement, or feasibility remains subject to independent verification, applicable development standards, utility capacity, and governmental approval.

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Located approximately one block from the planned Baldwin Hills Crenshaw Plaza redevelopment, the property also offers convenient access to Expo Park, USC, the Lucas Museum of Narrative Art, Culver City, Downtown Los Angeles, Metro rail, and major transportation corridors.

NAVIGATING THE REGULATORY & PROPERTY ISSUES

The sale of 4197 Marlton Avenue involved several property-specific considerations that could have created uncertainty for prospective buyers, including electrical-panel upgrade requirements, SB 721 inspection and compliance considerations, increasing multifamily insurance costs, and potential capital expenditures after closing.

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Combined with elevated interest rates and an increasingly selective lending environment, these issues made it especially important to identify a buyer with both the financial strength and multifamily experience necessary to successfully acquire and operate the property.

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Eric communicated these considerations clearly throughout the marketing and offer process while carefully evaluating each buyer’s qualifications and ability to address the outstanding work. Through his established local buyer relationships, he ultimately procured an active multifamily owner and operator who understood the property’s electrical, SB 721, insurance, and capital-improvement requirements.

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The buyer submitted an entirely non-contingent, 100% cash offer, eliminating financing and appraisal risk and providing the seller with a high degree of certainty that the transaction could successfully close.